8 Oct 2026
What 12 Years of Engineering Taught Me About Marketing
Systems thinking, clean data and testing — the engineering habits every marketer needs now.
I spent twelve years writing software and building databases before moving into marketing. It turned out to be the best preparation I could have had.
Marketing automation is a system. It needs clean inputs, clear logic and monitoring. AI makes that even more true — models are only as good as the data and instructions you give them.
If you're a marketer, borrow from engineers: document your workflows, test small changes and measure everything.